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To write copy
To write copy







These words help search engines like Google understand what your article is about. You should also support your primary keyword with semantically-related keywords. These are keywords that 1) lots of (or some) people search for, and 2) gives you a good chance of ranking in search. Your primary keywords - should be the focus of your article. To write copy that drives results, you should start with keyword research. Here are 14 tips: 1. Ensure You Use a Correct Keyword Strategy

to write copy

TO WRITE COPY HOW TO

Now using takeaways from our data and the Semrush Content Writing Workbook, we’ll explore how to write copy that really generates results. We also call this “underoptimized” content.ġ4 Tips on how to Write Copy that’s Effective

  • The lowest scoring content was considered anything that scored under a 6.
  • The highest scoring content was considered anything that scored between an 8-10.
  • In our research, we classified scores in the following way: Various aspects are influencing the scores within those pillars, with no single factor being dominant. Each pillar gets a score out of 10 - and the closer the overall score is to 10, the more optimized it is. It looks at four main pillars: SEO, Readability, Tone of Voice, and Originality. The SEO Writing Assistant assigns scores to content. Additionally, none of the content had been changed within the two weeks prior to us analyzing it.

    to write copy

    The content we studied was written in English, and everything we looked at had a minimum text length of 200 words. Semrush analyzed a year’s worth of data from the SEO Writing Assistant tool between June 2020 and June 2021.







    To write copy